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We post weekly tips, tricks, and marketing advice to help grow your business.
Tuesday Tip #8: Let Your Personality Shine
Take a good look at your current website, social media platforms, and other marketing collateral. Do they speak to who you are? Do they give a prospective customer or client an accurate glimpse into what it will be like to do business with you? If not, here are four quick and easy ways to incorporate your personality into your marketing …
Tuesday Tip #6: Responding To Reviews
Some things never change. People will always have an opinion. What has changed are the pedestals and platforms that have been provided for everyone to voice said opinion. For today’s Tuesday Tip, we’re going to share some advice on responding to online reviews.
Tuesday Tip #5: How To Use Instagram Stories For Small Business
So what’s up with the little bubbles at the top of your Instagram feed? They’re Instagram Stories! And considering there are an estimated 500 million monthly active users of the Instagram app, this is a feature you’ll want to start utilizing right away (if you’re not already). …
Tuesday Tip #4: Ideal Lengths For Your Social Media Posts
Hootsuite recently published The Ideal Social Media Post Length: A Guide For Every Platform. In it, they share some pretty cool insights (which, of course, are backed by research) on the ideal post lengths for Facebook, Instagram, Twitter, etc. Keep reading …
5 Tips For Marketing Your New Small Business Online
Our friend Audra recently launched a new photography business in Tampa, FL. Using the know-how from her full-time marketing job, she was able to quickly build up a clientele and strong social media presence. We asked her to share some highlights from her success so we could, in turn, share them with you! So here they are … Audra’s five tips for marketing your new small business online.
How To Write Social Media Posts for Adoptable Pets
As we wrap up our 2018 Spring Fundraiser for Thank Dog Rescue, I wanted to write a special post for the local rescues and animal advocates who follow our blog. Today’s topic: How To Write Social Media Posts for Adoptable Pets.
How Changes To Facebook's Newsfeed Algorithm Can Impact Small Business Pages (And What You Can Do About It)
When Facebook hands you lemons, make lemonade! In this post, we're metaphorically squeezing the creative juices to show you how your business can thrive on Facebook regardless of the 2018 algorithm changes.
5 Do’s And Don’ts Of Managing Business Social Media Platforms
Just because you can post something on social media, doesn’t mean that you should it. This especially applies when you are representing yourself on a professional level. That said, social media is a GREAT tool for marketing your business and keeping in touch with your audience. Are you using it to its full potential?
In this blog post, I'll share my 5 Do’s And Don’ts Of Managing Business Social Media Platforms.
Staying Afloat In A Sea Full Of Critics: How To Respond To Negative Yelp Reviews
Your business is like your baby, right? You’re protective of it. You work extremely hard to support it and make it better each and every day. You have literally poured your blood, sweat, and tears into it. Hence, you see red as perfect strangers publicly lambaste it on platforms like Yelp, Trip Advisor, and Facebook.
Over the past several weeks, I spoke to several small business owners who share an aversion for Yelp in particular. Some of the common feedback they divulged included: 1.) Yelp frequently hounds them about advertising (which, btw, they find to be very pricey). 2.) They question Yelp’s integrity and business practices. 3.) 1-star reviews are oftentimes extremely harsh and lack actual constructive feedback for improvements.
The point of this blog post is not to give my personal opinions on Yelp. (If you wish to hear them, comment below and I’ll write a separate blog post.) The point is to give you sound advice for professionally handling negative customer reviews. Because let’s face it, guys. Customer reviews WILL impact your business.
5 Small Business Marketing Resolutions For 2018
Happy New Year! Katie and I have big plans for The Little Marketing Genius this year. In the midst of our own organizing and planning, I thought that now would be a great time to share some tips for getting your marketing kick-started in 2018. The recipe mixes business with fun so it’s sure to be a success. Let’s do this!