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We post weekly tips, tricks, and marketing advice to help grow your business.
20 Free Google Fonts To Use In Your Boudoir Photography Business
Experimenting and playing with different fonts is quite frankly one of my favorite pastimes. I’m a designer … what can I say? If you’ve ever attempted searching for fonts to use on your boudoir photography website or a piece of marketing collateral then you know how challenging the process can be. There are literally thousands of amazing fonts out there. How does one choose? And then there’s the whole licensing thing. For example, there are different licenses for desktop and print, WebFonts, personal use vs. commercial use, and (my personal favorite) open-source. Yeah, who knew fonts were so complex?
Bookmark this blog post, boudoir photographers! I’m about to save you lots of time and energy when trying to pick fonts. I’ve selected 20 Google fonts that are bound to look fabulous in your marketing! Let’s explore them!
How To Explore And Download Google Fonts
One way to really differentiate your marketing for your small business is to experiment with different fonts. Times New Roman, Arial, Garamond … those are the same old, same old. Everyone uses those. Did you know that Google offers over 900 font families that you can download and use for free? In this blog post, I’m going to teach you how to do this.
How To Make A Mood Board On Pinterest
Mood boards can be incredibly helpful in the website and branding design process. In this blog post, we’re going to explain the benefits of creating a mood board and how you can make one using Pinterest.
Creating A Small Business Brand From Scratch
One of my favorite types of projects is small business brand design. The creation of something sparkly and new … it’s very, very exciting! If you’re thinking about starting up a new venture or rebranding your current business, then keep reading! In this blog post, I’m going to share the steps I take to create a small business brand from scratch.
Our 2019 Business Goals Revealed
Welcome to 2019! 🎊 We don’t know about you but we love being a business owners during this time of the year. A time when so many exciting opportunities are just waiting to be tapped into. Looking back at 2018, we can easily identify the things that worked for our business and the things that didn’t. Since we use this blog as a platform to share useful information with other creative entrepreneurs, we wanted to give you the countdown of discoveries we made in 2018 and how we’re using them to shape our business goals for this year.
The Only Reason We're On Instagram
This is a topic I’ve been eager to vent about for awhile now … so here goes! There used to be a time when I absolutely adored Instagram. No surprise, I’m a very visual person so I’m naturally drawn to beautiful photos. When I react or comment on photos that I like, it’s genuine. And, back in the good ole days, it would appear when other people commented or liked my photos, it was also genuine.
Fast forward to 2012. Facebook bought Instagram for $1 billion dollars. And since this time, the platform has transformed from a fun place to share photos with friends and followers to an overpopulated arena of fakers and bots. Now, I have no idea whether or not the Facebook acquisition had anything to do with this distressing turn of events however, I’m leaning toward it did.
Small Business Website Design Packages
Take a look at your website. Do you love what you see? Do your visitors love what they see? Think of your website as another face of your company. If it doesn’t represent your style and brand then it’s time for a change.
The Little Marketing Genius is now accepting new 2019 website clients!
Our Branding Shoot! + The 8 Things We Did To Make Our Session And Photos Totally Awesome
Our friend Audra (of Audra Nicole Photography) did our branding photo shoot last month and we are beyond excited to finally share the pics with you! And speaking of sharing, we’ll also divulge eight things that we did to make our session and photos totally awesome! Keep reading …
Tuesday Tip #9: Establish Branding Guidelines
LEARN HOW TO CREATE BRANDING GUIDELINES! Your brand represents the personality of your small business. In order for people to easily make the connection between your company and your marketing, there needs to be consistency. Just think about how the big brands do it. …
How To Run A Successful Fundraising Campaign: Bubbles For Madden Case Study
Do you remember your first lemonade stand? Perhaps you might better remember your first catalog fundraiser selling wrapping paper and pies? Whether you had your eye on a Cabbage Patch Doll at the store or were raising money for that year’s school field trip, there was an ultimate goal that drove you to make the most out of your campaign.
In this case study, I'm going to share the key elements to running a very successful fundraiser and achieving your campaign goals.