How To Make A Mood Board On Pinterest

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Mood boards can be incredibly helpful in the website and branding design process. In this blog post, we’re going to explain the benefits of creating a mood board and how you can make one using Pinterest.

What’s a mood board?

Remember back in the day when you used to make those colorful collages out of magazine clippings? You’d forage your favorite publications for photos, words, or quotes that inspired you and then excitedly glue them to a poster board. Well, that’s the same concept behind a mood board!

Me and Katie attended a networking event this month and we made old school inspiration boards. How did we do?

Me and Katie attended a networking event this month and we made old school inspiration boards. How did we do?

When we’re working with a website design or branding client, we have them make a mood board on Pinterest (which, by the way, is much easier than using magazines, scissors, and glue). When searching for images, we ask the client to keep their target buyer persona in mind and choose the things that would inspire them. Remember, when designing a website or brand, it’s more about what your target customer will like than about what you like. (However, if you and your target customer happen to like the same kinds of things, well … that’s even better! It makes creating your mood board a bit easier.)

How To Create A Mood Board For Branding Or Website Design

Step 1:

If you don’t already have one, write a clear and detailed description of your target buyer persona. This step is key! Again, your brand and website needs to resonate with this person. If you need help, we recommend reading HubSpot’s blog post: How to Create Detailed Buyer Personas for Your Business. In it, there’s a free Persona Templates Guide you can download.

Step 2:

If you’re a creative entrepreneur, chances are, you already have a Pinterest account. If you don’t, you’ll need one for this exercise! To do this, go to and enter:

  • Your email

  • A password

  • Your age

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(Note: You can also sign-up using your Facebook or Google account.)

Step 3:

Once you’re logged in, access your profile by clicking on your name in the top right corner of the screen. Then scroll down the page a bit and click on the Boards option that’s underneath your info. If you’re an active Pinterest user, you’ll see all of the boards you’ve already created here. If you’re new to Pinterest, this area will be empty.

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Step 4:

Within the Boards section, click the red plus sign to Create Board. In the pop-up box that appears, you can name your board Mood Board (or any other fun name you can come up with). Then click Create.

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Step 5:

Now it’s time to fill that board with all the things your target buyer persona would love! When you create a new board, Pinterest will offer up some ideas for it. You can search through those ideas or start typing words in the search bar at the top of the screen. (Note: searching is an easy task when you have a crystal clear description of your target buyer persona!)

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As an example, we’re going to show you an actual buyer persona profile (below) so you can make the connection on how the details might affect your search.

Name: Carly

Age: 34

Location: Philadelphia, PA

Relationship/family status: Married (no children)

Pets: Boston Terrier

Education level: Bachelor’s Degree

Occupation: Interior Designer

Annual income: $90,000

Favorite Blog: Design Hunter, Eye Swoon, House of Brinson

Magazines or books: Anything Lisa Scottoline and the latest Pottery Barn catalogue

Hobbies: Sketching rooms/outdoor scenery, yoga, collecting art, and cooking healthy meals

Brands: Pottery Barn, RH, White House Black Market, Hello Fresh

Social media platforms they spend time on: Pinterest, Instagram

TV: Everything HGTV and Food Network

Based on Carly’s profile, here are the search queries we used to fill our board!


Philadelphia Interior Design

Philadelphia Signage



House of Brinson

Pottery Barn

Career Woman Quotes

Scenery Sketches



The most important part of Step 5 is: Do NOT overthink it! Search terms that are related to your target buyer persona and pin anything that stands out to you!

Here’s the board we came up with for our example buyer persona, Carly …

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Take a step back and look at your mood board as a whole. Are there any common elements that stand out to you (i.e. colors, patterns, fonts, objects, etc.)? Jot them down because they can be incorporated into your website and/or brand design!

Step 6:

If you purchased a website or brand design package from LMG, you’ll need to share your mood board with us. To do this, go into your board and copy the URL from your web browser. Then, paste that URL in the Mood Board section of your Branding Prep Planner. (If you made your board secret, you can share it with us by clicking the little icon of a person with a plus symbol at the top of your board. Search Little Marketing Genius and then click Invite.)

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Mood boards are super fun to create. And by building a board from the perspective of your target buyer persona, you’ll end up with a fantastic visual of what inspires them. Give this exercise a spin and comment below with your findings!

Looking to take your small business to the next level? We can help design a brand your target audience will love! Book a free 15-minute consult with us to get the process started today!