Tuesday Tip #4: Ideal Lengths For Your Social Media Posts

Ideal Lengths For Your Social Media Posts.jpg

How long is long enough? Does less really equate to more? Believe it or not, when it comes to social media posts, there is a recipe for success regarding post length … and it varies by platform! 


Hootsuite recently published The Ideal Social Media Post Length: A Guide For Every Platform. In it, they share some pretty cool insights (which, of course, are backed by research) on the ideal post lengths for Facebook, Instagram, Twitter, etc.


Here’s a recap of their findings!



  • Organic Posts = 80 characters of less

  • Paid Posts = A. Headline = 5 words B. Main Text = 14 words C. Description = 18 words

  • Videos = 30-60 seconds


  • Organic and Promoted Tweets = 71-100 characters

  • Hashtags = 6 characters


  • Organic Posts = 138-150 characters

  • Sponsored Posts = 125 characters or less

  • Hashtags = 5 to 9 per post at less than 24 characters each


In Hootsuite’s guide, they also cover optimal post lengths for LinkedIn, Pinterest, and even YouTube. Be sure to read the full article here.


Happy posting, people! 


Every Tuesday we share easy and actionable advice you can take to refresh your current marketing plan. Follow us on Facebook and Instagram to see more!