Tuesday Tip #4: Ideal Lengths For Your Social Media Posts
How long is long enough? Does less really equate to more? Believe it or not, when it comes to social media posts, there is a recipe for success regarding post length … and it varies by platform!
Hootsuite recently published The Ideal Social Media Post Length: A Guide For Every Platform. In it, they share some pretty cool insights (which, of course, are backed by research) on the ideal post lengths for Facebook, Instagram, Twitter, etc.
Here’s a recap of their findings!
Organic Posts = 80 characters of less
Paid Posts = A. Headline = 5 words B. Main Text = 14 words C. Description = 18 words
Videos = 30-60 seconds
Organic and Promoted Tweets = 71-100 characters
Hashtags = 6 characters
Organic Posts = 138-150 characters
Sponsored Posts = 125 characters or less
Hashtags = 5 to 9 per post at less than 24 characters each
In Hootsuite’s guide, they also cover optimal post lengths for LinkedIn, Pinterest, and even YouTube. Be sure to read the full article here.
Happy posting, people!
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