Contemplating HubSpot? In this blog post, my intent is to give you my very honest opinion of it. The platform has gone through significant changes over the years and will probably continue to do so over the next several years. Today I’ll fill you in on the things that I currently love and the things that make me want to pull my hair out at times. Here goes!Read More
Along the way, I’ve developed relationships with my boudoir photography clients. They share stories and, with each story, I always take away something that I believe can be beneficial in either my own business or beneficial to other photographers.
The latest tip I’m about to share is really quite straightforward and simple but I feel it’s important to say it aloud (and even louder for those in the back) …Read More
As business owners, most of us have made the mistake of working with the wrong client. You know … that client who you had your doubts about during the initial consultation call. That client who you knew might not be a great fit for your brand or style but you took on anyway. THAT client.
Typically working with the wrong type of client serves as one big mega learning experience. An experience that teaches you the warning signs to look out for and stay far away from. In this blog post, we’re going to share our secret weapon for weeding out the bad seeds right from the get-go. Removing the bad apples before wasting one minute of your precious time on them.
Ready to score the most qualified leads for your boudoir photography business? Keep reading!Read More
When we launched LMG, we were firm believers in the Inbound Marketing Methodology (still are) and we were able to achieve incredible results during our first year in business by implementing the things we learned from HubSpot.
And then, we made a rookie mistake.
A mistake that we knew was a mistake but did it anyways. We brought on a client who did not fit our target client persona. Eeeeeeek!
This blog post is based on a true story. The names have been changed to protect the innocent. 😎Read More
Welcome to 2019! 🎊 We don’t know about you but we love being a business owners during this time of the year. A time when so many exciting opportunities are just waiting to be tapped into. Looking back at 2018, we can easily identify the things that worked for our business and the things that didn’t. Since we use this blog as a platform to share useful information with other creative entrepreneurs, we wanted to give you the countdown of discoveries we made in 2018 and how we’re using them to shape our business goals for this year.Read More
Think of your website as a salesperson who works for you 24/7. Have you equipped this salesperson with all of the necessary tools to ace their job? Not only should your website contain a wealth of interesting and helpful content for visitors, but it should also serve as a portal for capturing new leads! In this blog post, we’re going to share a few easy ways to do this.Read More
You stare at that little blinking cursor against a blank white document and the frustration builds. Writer’s block. The minutes gradually pass and, before you know it, an hour or two goes by. Still nothing. Now you’re really getting pissed off.
Does this situation sound familiar? Yup. We’ve been there, too. However, we have a few techniques that help us break through writer’s block. For today’s Tuesday Tip, we’re going to share three different ways we come up with topics for the LMG blog. Bookmark this post and never suffer through the creative process ever again.Read More
It’s the dream of every website owner to rank on the first page of Google search results. The truth is, however, achieving Page 1 Status requires some work. Owning a domain and a website are simply not enough. Your website needs to be optimized for search. Needless to say, there’s a lot to know when it comes to SEO. For today’s Tuesday Tip, we’re going to unpack four things you can do to help you small business website get found on Google.
Plotting out and understanding the Customer Value Journey can lead to big wins for your small business. For today’s Tuesday Tip, I’ll explain what the journey is all about and then provide you with some direction on putting it to work for your business.Read More