When Facebook hands you lemons, make lemonade! In this post, we're metaphorically squeezing the creative juices to show you how your business can thrive on Facebook regardless of the 2018 algorithm changes.
Read MoreJust because you can post something on social media, doesn’t mean that you should it. This especially applies when you are representing yourself on a professional level. That said, social media is a GREAT tool for marketing your business and keeping in touch with your audience. Are you using it to its full potential?
In this blog post, I'll share my 5 Do’s And Don’ts Of Managing Business Social Media Platforms.
Read MoreYour business is like your baby, right? You’re protective of it. You work extremely hard to support it and make it better each and every day. You have literally poured your blood, sweat, and tears into it. Hence, you see red as perfect strangers publicly lambaste it on platforms like Yelp, Trip Advisor, and Facebook.
Over the past several weeks, I spoke to several small business owners who share an aversion for Yelp in particular. Some of the common feedback they divulged included: 1.) Yelp frequently hounds them about advertising (which, btw, they find to be very pricey). 2.) They question Yelp’s integrity and business practices. 3.) 1-star reviews are oftentimes extremely harsh and lack actual constructive feedback for improvements.
The point of this blog post is not to give my personal opinions on Yelp. (If you wish to hear them, comment below and I’ll write a separate blog post.) The point is to give you sound advice for professionally handling negative customer reviews. Because let’s face it, guys. Customer reviews WILL impact your business.
Read MoreLast night we attended our first Middlesex Chamber of Commerce Business After Work Event. When we launched LMG back in October, Katie and I both agreed that joining the Chamber would be a great way to grow our new business. Last night’s event hosted by Fire At The Ridge in Middlefield certainly affirmed our decision to do so.
In this blog post, we’ll recap our experience and share some details on what you can expect at a typical Middlesex Chamber of Commerce Business After Work Event.
It’s the New Year and we’ve been talking a lot about resolutions lately. If you’re looking to get more organized in 2018, I think it should start at home. Like many females, my day begins in my closet. So today, I’m going to share some tips for organizing your entire wardrobe in under an hour. I actually just did this myself a few days ago and it feels like I’ve removed a huge weight off my shoulders. I’m hoping you’ll feel that same way, too!
Read MoreYesterday was a snow day here in New England. When I woke up to that white wonderland, I had three thoughts:
- Oh good, I can write that New Year’s Resolution blog I’ve been dying to get done.
- Oh God, I am stuck in a house with four dogs and a toddler who will undoubtedly be bored out of their mind by 10:00 a.m.
- Thank God my husband is home to endure the torture with me. (I am an awful wife.)
Happy New Year! Katie and I have big plans for The Little Marketing Genius this year. In the midst of our own organizing and planning, I thought that now would be a great time to share some tips for getting your marketing kick-started in 2018. The recipe mixes business with fun so it’s sure to be a success. Let’s do this!
Read MoreOur Home For The Holidays raffle to benefit One More Dog Rescue was quite a success. Because of your generosity, we helped Lemmy find a home to celebrate Christmas in!
Read MoreIt's a story that made the local news! Learn how social media was used to save shelter pup, Domino, and how you can successfully make your own cause go viral! Keep reading ...
Read MoreWe're helping raise money for One More Dog Rescue's veterinary fund! Keep reading for all the details on our Home for the Holidays raffle ...
Read More