Tuesday Tip #1: Earning Trust On Your Website
Earning the trust of your website visitors is paramount … especially if you’re selling a product or service online! SSLs.com recently shared these three tips for building trust on your pages:
1. BE PURPOSEFUL.
Each page needs a clear purpose to avoid confusion. Remember, users expect instant gratification. If they’re baffled over how to take action on your pages, they will quickly leave.
2. EXPLAIN SAFETY.
Any legitimizing security information (i.e. protection through a third party SSL or payment gateway) needs to be explicitly stated.
3. BE APPROACHABLE.
Your contact information should be easy to locate. Your visitors want to know they’re dealing with real human beings.
[To see the full article and infographic, click here.]
One tip LMG always gives our clients is to personalize a website as much as possible. Present an inspiring About Us page. Showcase photos of yourself (and your team). Include real life testimonials. If a website visitor feels like they already know you before doing business with you, the chances of them actually doing business with you are much greater!
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