What are backlinks and why are they important to your website?
TGIF Beautiful People! My oh my do we love Fridays! This morning I was reading through one of my favorite websites, Social Media Today, and discovered this amazing infographic that I wanted to share with you guys.
IF YOU OWN A WEBSITE, PLEASE CONTINUE READING THIS ... IT'S WORTH IT!
WHAT'S A BACKLINK?
So first thing's first ... what's a backlink? It's a link one website gets from another website. For example, if you regularly read our blog, you will oftentimes see links to other websites for reference (a.k.a. paragraph numero uno of this post where I linked to Social Media Today). These would be considered backlinks to those other websites.
WHY ARE BACKLINKS IMPORTANT?
Next, why are backlinks important to the vitality of your website? Moz puts it best so I'll share their reasoning ...
When search engines crawl the web, they extract content from all the different pages they hit and add it to their indexes.
“In this way, they can decide if they feel a page is of sufficient quality to be ranked well for relevant keywords. When they are deciding this, the search engines do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results.”
Long story short ... you WANT high quality websites linking back to your website! So how can you accomplish this? Social Media Today shared the below infographic that Kissmetrics put together with some great pointers.
Think you might need some help in getting creative with obtaining backlinks to your site? Reach out to us!
Now get out there and have the most productive Friday ever!
-J