We’ve seen too many ‘Logos Gone Wrong’ and we want to change that. Some of the most common mistakes you can make with a logo are:
- Making it too busy. While it’s important to convey a message and differentiate your business through your logo, cramming in a whole bunch of colors, text, and design elements is not the solution. Simple and timeless works best.
- Not making it versatile. Can your logo easily be printed on a T-shirt or a small item like a pen? What does it look like in black and white? Or how about just a single color? Logos with overlays and background imagery do not translate across different printing applications. Your logo should be versatile and have the ability to be placed on a variety of back drops without losing its integrity.
- Using pixels instead of vector art. A logo should be designed in a program like Adobe Illustrator and saved as a high-resolution .eps or outlined .ai file. What all this jargon means is that with the right type of file, you can blow your logo up to fit a billboard if you wanted to and it won’t become distorted, blurry, and crappy looking.
What you’ll get:
- (1) 15-minute phone call for direction and planning
- (1) logo design
- (1) round of revisions
- Multiple file types and versions to use in pretty much any application you can think of