If you’re in the business of boudoir photography, then generating new leads and getting repeat business is probably important to you. In today’s post, we’re going to share how to reach your sales goals with the help of HubSpot’s Marketing Starter plan.

What’s HubSpot?

HubSpot is a marketing software built around the concept of Inbound Marketing. The platform can help you “grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.” (HubSpot)

With over 56K customers in over 100 different countries, HubSpot is a very serious player in the game of content management and automation.

HubSpot plans range from free all the way up to $3,200 per month! In this post, we’re going to focus in on the Marketing Hub Starter, which starts at only $50 per month. It’s an economical choice for a small boudoir photography business … and one that will give you some serious bang for your buck.

Features Of The Marketing Hub Starter

HubSpot occasionally makes changes to their plan offerings but at this time (April 2019), here are some highlights on what the Marketing Hub Starter has to offer:

Forms:

You can create forms using HubSpot and embed them on your website. Data from the submissions on these forms will automatically be collected in your HubSpot database. You also have the option to track submissions on any external forms you have on your site. (Note: there are some special guidelines for doing this.)

The forms tool also lets you create pop-up forms that you can use to generate leads on your top performing website pages!

Contact Activity:

Once a contact in your database clicks on an email you sent them or submits a form on your website, you’ll be able to monitor their future engagement with your marketing thanks to the use of cookies. 🍪 Within a contact’s HubSpot profile, you can see which emails they’ve opened, links or CTAs they’ve clicked on, and even which website pages they’ve viewed. Pretty neat, right?!

Contact Management:

HubSpot is the perfect place for storing all of your clients’ information. With HubSpot’s Marketing Hub Starter, you can easily manage your client and lead database using pre-built and custom properties.

Email Marketing:

You can send marketing emails right out of HubSpot! (With the Starter plan, there’s a cap of 5X your contact tier per calendar month. So if your plan includes 1,000 contacts, you can send out 5,000 emails per month. This would equate to 5 different mailings if you emailed all 1,000 of your contacts each month.) For more on what is and isn’t included with emails in the Starter plan, click here.

Lists:

You can segment the contacts in your database using different criteria. With Marketing Hub Starter, you’re allotted 25 smart lists and 25 static lists.

Ideas For Incorporating HubSpot Into Your Boudoir Photography Business

So now that you know what HubSpot’s Marketing Hub Starter is all about, let’s talk about a few ways you can incorporate these tools into your business.

Client and Lead Management

By importing your leads and current clients into HubSpot, contact management becomes streamlined and easy. Once you begin filling your database, you can create segmented lists for your email campaigns and really begin to target your marketing efforts in a more strategic way. You’ll also be able to create notes within each and every contact record. Pretty much anything you need to remember about someone can be notated on their HubSpot record!

Inquiry And Booking Forms

By converting the forms on your website to HubSpot forms, all submissions will automatically flow into your HubSpot database. Again, you can place contacts on specific lists within your Marketing Hub based on which forms they have completed on your website.

Content Offers And Opt-in Gifts

If you have opt-in gifts, downloadable guides, or checklists on your website, you’ll definitely want to sync these campaigns up with your Marketing Hub. You can create unique forms for each offer and embed them on the appropriate landing pages. Knowing what your leads are specifically interested in gives you a tremendous advantage when creating follow-up marketing campaigns.

Email Marketing

HubSpot’s email marketing tool within the Marketing Hub Starter is neat, clean, and easy to use! Again, there are some limitations on the number of emails you can send each month based on the number of contacts you have in your database. However, HubSpot offers options for upgrading if you need more than what’s allowed in the plan.

Conclusion

If you’re like many small business owners, you use a lot of different technologies to accomplish different things. Switching over to HubSpot allows you to roll a bunch of technologies into one platform … and who doesn’t love creating efficiencies like that?

If you’re looking to streamline your marketing efforts, the HubSpot Marketing Hub Starter might be a great fit for you. And we’d be happy to offer you a free 15-minute consult to look at your current processes and see how they might be transitioned over. Click the button below to schedule a free consult with us!