4 Easy Ways To Capture Leads On Your Website
Think of your website as a salesperson who works for you 24/7. Have you equipped this salesperson with all of the necessary tools to ace their job? Not only should your website contain a wealth of interesting and helpful content for visitors, but it should also serve as a portal for capturing new leads! In this blog post, we’re going to share a few easy ways to do this.
1. Put your high-traffic pages to work.
Each month, you should actively review your website data. Don’t worry … this is not as scary as it sounds. If your website is integrated with Google Analytics, then you already have access to a plethora of valuable statistics. One piece of data that we like to regularly monitor is page traffic. Page traffic outlines what content your site visitors are most interested in and essentially points you in the right direction for CTA placements.
A call-to-action, or CTA, is an image or line of text that prompts visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action." (HubSpot)
Many times, CTAs are linked to landing pages where a visitor can complete a form. This form might allow them to book a consultation, download a free piece of content, or even enter some sort of contest. Regardless of what the form is linked to, its sole purpose is to collect information from website visitors.
Placing CTAs (that ultimately link to forms) on your top performing website pages will allow you to strategically capture leads. Just be sure that your offers are enticing and relevant to the website pages you’re promoting them on!
2. Use pop-up boxes.
A fantastic way to grab new blog subscribers is to use pop-up or subscription boxes on those high-performing pages we just discussed. If you’ve poked around on the LMG website, then you’ve probably already noticed how we use these.
That little pink box in the lower left corner = a lead generation tool.
So how did we create these nifty little pop-ups? Using HubSpot, of course! The great news … you can do this even with their most basic FREE Marketing Hub subscription! If you’re interested in learning more about getting your website synced up with HubSpot, then reach out to us.
Lead generation pop-ups can be as loud or subtle as you want them to be. On our homepage, for example, a visitor is only presented with the pop-up box after they scroll through 50% of the page. The box itself is also pretty non-intrusive. It simply appears in the lower left-hand corner of the screen. And we have it set to not reappear for a certain length of time if a visitor X’s out of it.
3. Present visitors with an option to subscribe on every page.
You never know when a website visitor might feel inspired to subscribe to your content. So give them the option to do so on every single page! Whether it’s via a simple button or perhaps a basic one-field form at the bottom of each page, be sure your website visitors have a quick and easy way to subscribe to your content as soon as they want to.
This section is found at the bottom of every LMG web page. It gives visitors a quick and easy way to subscribe to our content. Speaking of which, why haven’t YOU subscribed yet?
4. Activate the power of your blog.
A business blog serves a number of different purposes … the most obvious one being a platform to share valuable content and information with your website visitors. However, the importance of blogging runs much deeper than this. Did you know that each time you publish a new blog post, you’re adding a new page to your website that will eventually be indexed by Google? This equates to more opportunities for you to show up in search results!
Want to learn more about this? Read our blog post on How To Get Found In Google Searches!
Now let’s tie that into our topic of capturing new leads. By including an enticing call-to-action in every blog post, you can acquire pertinent information on new prospects. Having intel on where a future customer is in the buying process (as well as their needs, pain points, and desires) will tremendously improve your ability to effectively market to them in the future.
When placing CTAs within your blog posts, try experimenting with different options in terms of color, style, and even placement. We’ve found that when we place CTAs closer to the top of our posts, they get clicked on more. Graphic CTAs as opposed to linked text also tend to yield a better result. You’ll want to do a little of your own testing to determine what works best with your website visitors.
Remember what we said at the beginning of this post … your website is a 24/7 salesperson! Put it to work by incorporating lead capture mechanisms throughout and never miss another opportunity.